We don’t believe in off-the-shelf solutions, proprietary processes or one-size-fits-all anything.
Hi. I’m Dave Lucas, owner of Lucas Partnering. I’m a digital marketing expert with a passion for leadership in the workplace. Basically, that means I believe people come first. And that’s how I work. I can help you achieve your business goals through great marketing. While my expertise and experience is deep, I know that you’re the expert of your business and that’s why I want to “partner” rather than consult. The difference may appear to be subtle, but rather it really is powerful.
Please check out my site for further information on my background, how you can leverage it for your success, the kind words a few others have to say, and some of my thoughts on leadership and marketing.
Kind words from people I respect…
“Dave has had a greater impact than anyone on transforming a 90-year-old, traditional marketing operation into a B2B digital leader.”
– JEFF BOWMAN | CMO of Titan Machinery | Former Global eBusiness Manager at Caterpillar Inc.
“I had the fortune of listening to Dave present at CAT’s eBusiness Summit. He walked through the defined marketing strategy, objectives of the digital team, and successes. I found myself nodding because this team ‘got it.’”
MARILYN (RUPP) COX | VP of Marketing and CRM | The Second City
“David is one of the brightest and most strategic thinkers I’ve had the privilege of working with in my career.”
SKIP DAMPIER | VP Marketing | Carenet Healthcare Services
“(Dave) is one of our driving forces in building out Caterpillar’s digital DNA. (He) has a superior ability to quickly understand global complex markets that have various go-to-market channel strategies, connect that with digital, in order to drive immediate business value.”
JOSH EDWARDS | Data Analytics Leader | Caterpillar Inc.
“Through (Dave’s) leadership, his team has implemented digital strategies that disrupt the status quo and, equally important, improve process and create greater efficiencies in a time of austerity. His deep understanding of data and analytics is used to thoughtfully navigate the naysayers and optimize the customer experience, which means doing more and doing it better!”
BROOKE ATTERBERRY TOVAR | Director of Client Service | Making Waves
“Dave is one of the best marketing people I have worked with at Caterpillar. His open mind and holistic view of how it works make him an invaluable resource for the company and helps make us a better team as a result.”
JOHN SWANSON | Manager, Global Marketing and Pricing | Caterpillar Inc.
“Whether it be a summer intern or a senior executive, Dave treats everyone he engages with the same level of respect and is one of the most authentic, genuine and caring leaders I have had the pleasure to work with.”
RACHELE ACKERMAN | Digital & Analytics Recruiting Manager | Career Coach | Mentor | Caterpilllar Inc.
“(Dave) is able to understand the big picture but could dive into the details when there is need. (He) is definitely a leader that ‘gets in’ in regards to both the work and people.”
PHIL SENECA, PhD | Manager of Analytics and Data Visualization, PC Actuarial, Analytics and Operations | Country Financial
“Dave has deep expertise in all aspects of digital marketing. He has been a key leader transforming our industry leading customer experience to include leading edge digital channels and capabilities. He builds relationships quickly at all levels and leverages his network to bring teams together to drive progress.”
TOM BUCKLAR | Director of IoT & Digital Solutions | Caterpillar Inc.
“Dave is strategic, creative, articulate (speaking and writing), digitally savvy, analytical, always letting the view of the customer drive the digital strategy and technology to reach our business goals. Dave always stays calm under pressure and handles the toughest personalities effortlessly, a skill that seems to come perfectly naturally to him.”
DAN MATARELLI | Director of Digital Marketing | Sprouts Farmers Market
“Dave is a true gem of a leader. His genuine approach, people-centric leadership and skill for building lasting relationships throughout a highly matrixed organization make him a magnet for high performing talent.”
– AMY VOLZ | Director, Global Brand Strategy | Ingersoll-Rand
“Dave was one of the rare people who could see through the politics and ensure priorities were aligned to do the right thing for the customer and his team….He understands both the long term benefits and mechanical underpinnings of content marketing, demand generation and online customer support.”
CASEY MURPHY | VP at FleishmanHillard
“Every single day in my leadership roles, I channel Dave Lucas. Dave is always cool under pressure, even in very challenging situations and is not afraid to have difficult discussions to come to a positive end.”
JODI SIMMONS | Global Training Manager | Caterpillar Global Dealer Learning
“There is only one thing a leader can lead, and that is people.”
— Dave Lucas